The second and final SOAK ticket sale has concluded. In a scenario familiar to people who attempt to purchase tickets to the playa, we sold out in under five minutes.

The server changes we made handled the load extraordinarily better than was the case in the first sale. Regardless, the speed with which tickets were purchased clearly indicates that demand for tickets outstripped the available supply.

Conversations are already underway regarding how to handle ticket sales next year. This is an area where we are enthusiastically looking for ways to improve the experience for all concerned.

If you were unable to purchase a ticket to SOAK, we would like to encourage you to visit the “SOAK Ticket Exchange” Facebook page at Often tickets become available right before the event, as some people give up searching, and others have last minute change of plans.